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Here’s a video I came across where someone is trying to find their lost kitty. This is a good use of technology but I have to agree with the publisher of the video, it might have made more sense to add more info to the QR code itself.

As it is, the QR code only give you the phone number to call. It might have been more helpful if the publisher also gave us the kitty’s name and preferably a photo as well. Armed with information like this, I would be able to refer back to the photo and/or description of the cat and be able to call him/her by name if needed.

I applaud the person looking for the cat for using the QR code and I certainly hoe you find/found your cat. But when producing a QR code for digitally delivered content, it is very important to keep your audience in mind and deliver as much information as possible in the smallest amount of space and file size.

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• 5 Billion cell phones in the World
• More than 63 million (up 60% since last year) Smartphones in the US
• More than half the internet connections are from smartphones
• 91% of Americans keep their cell phone within three feet of them 24/7
• About a third of people with a cell phone would rather be without their wallet than their phone.

Two-thirds have seen a mobile barcode

QR, or quick response, codes, are being adopted by many marketers as a way to entice people into using their mobile phone to get more information about products and services or otherwise interact more deeply with advertising. Outdoor ads invite consumers waiting for the bus to scan a poster to reach a relevant website, catalogs integrate QR codes to hook directly into ecommerce sites and stores place codes next to products that direct shoppers to how-to videos online. But how much have consumers caught on to what mobile barcodes can do?

According to February 2011 research from agency MGH, awareness is high among smartphone owners. Nearly two-thirds have seen a QR code, and about half that number, or one-third overall, had used one.

The demographic breakdown of users who had seen vs. used a QR code was virtually identical. Smartphone users were almost evenly split by gender, and while users under age 55 were relatively few, the field was not dominated by 18- to 34-year-olds. Users who had seen or used QR codes tended to be more affluent and educated.

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