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Here’s a video I came across where someone is trying to find their lost kitty. This is a good use of technology but I have to agree with the publisher of the video, it might have made more sense to add more info to the QR code itself.

As it is, the QR code only give you the phone number to call. It might have been more helpful if the publisher also gave us the kitty’s name and preferably a photo as well. Armed with information like this, I would be able to refer back to the photo and/or description of the cat and be able to call him/her by name if needed.

I applaud the person looking for the cat for using the QR code and I certainly hoe you find/found your cat. But when producing a QR code for digitally delivered content, it is very important to keep your audience in mind and deliver as much information as possible in the smallest amount of space and file size.

DigitalDept.com helps business owners market and brand their company better through interactive print and mobile web.

By helping businesses interact with their customer rather than speaking TO their customer, we’re able to engage the consumer and track results on a level never imagined before. Please visit our website here or contact us directly via email here.

• 5 Billion cell phones in the World
• More than 63 million (up 60% since last year) Smartphones in the US
• More than half the internet connections are from smartphones
• 91% of Americans keep their cell phone within three feet of them 24/7
• About a third of people with a cell phone would rather be without their wallet than their phone.

I found this video on YouTube showing that WalMart and Office Depot have rolled out their own QR code campaigns.

Oddly enough, I too was at WalMart this weekend and saw a few of them. Here’s one for some Wave petunias.

It’s very encouraging to see companies adopting QR codes into their marketing efforts.

Still not convince about QR codes? Let me convince you.

In a recent report on QR code adoption in North America, Mobio says QR code scanning rose 4549% within one year. It goes on to say that the number of consumers who added QR scanning capabilities to their devices in the first quarter of this year increased 938% from the same period a year ago.

Continue reading on BizReport.com

All I have to say is wow! Contact us to get your QR code campaign going.

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